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for Specific Purposes - ESP

Business & Economics

- Adult / Tertiary

ISBN: 9780521124607
Title: Cambridge English for Marketing Student Book with Audio CD
Author: Robinson , Nick
Publisher: Cambridge University Press
Edition: 1
Published in: 2010
Format: Book & Audio CD(s)
Pages: 120
Weight (gm): 300
Category: for Specific Purposes - ESP
Type: Business & Economics
Level(s): Adult / Tertiary

Publisher's Description

Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.

9780521124607 - Robinson , Nick - Cambridge English for Marketing Student Book with Audio CD

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