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2010/9/1
Winer , Russell S
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic enviro...
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Paperback
$236.95
On Demand
2008/1/1
Kotler , Adam ; Armstrong , Denize
This new edition retains its authoritative presentation of marketing theory while still maintaining an interesting and engaging writing style. It also...
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Paperback
$129.95
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2007/5/1
Donohue , Ross
Management Research Methods, first published in 2007, is a comprehensive guide to the design and conduct of research in management-related disciplines...
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Paperback
$75.95
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2006/1/1
Malhotra ; Shaw ; Oppenheim ; Hall
Based on an applied and managerially focused approach; this third marketing research textbook; integrates Australian and New Zealand, research and exa...
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Paperback
$136.95
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2010/2/1
Aaker , David A
Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Complet...
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Paperback
$123.95
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2014/3/1
Belch ; Belch ; Kerr ; Powel
No description available.
Book & Online Resources
$164.95
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2006/1/1
Malhotra , Naresh ; Peterson , Mark
For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate student...
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Book & CDROM
$127.95
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2002/9/30
Rix , Peter
Peter Rix's Essential Marketing Skills is a text for non marketing students who do not need the depth or detail supplied in the full edition of Peter'...
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Paperback
$64.95
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2012/4/1
Mureta , Chad
A guide to building wealth by designing, creating, and marketing a successful app across any platform Chad Mureta has made millions starting and runn...
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Hard Cover
$29.95
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2011/12/1
Dooley , Roger
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neurosci...
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Hard Cover
$29.95
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2009/10/21
Webb , Karen
The second edition of Consumer Behaviour by Karen Webb is a hands-on, practical text exploring the individual, social and lifestyle influences on cons...
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Paperback
$75.95
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2012/6/1
Handley , Ann
The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other ...
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Paperback
$24.95
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2013/10/1
Sorman-Nilsson , Anders
How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be di...
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Paperback
$27.95
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2012/2/1
Haydon , John
Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of...
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Paperback
$29.95
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2011/10/1
Cockrum , Jim
Simple, powerful marketing strategies every business can afford to implement There's never been a better time to be a marketer or entrepreneur than r...
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Hard Cover
$29.95
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2011/10/1
Lankow , Jason
Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a con...
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Paperback
$37.95
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2009/10/1
Hiam , Alexander
Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote...
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Hard Cover
$27.95
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2012/4/1
Fox , Vanessa
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consume...
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Paperback
$24.95
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2010/8/11
Rix , Peter
Marketing: A Practical Approach 7th Edition by Peter Rix has a successful, award-winning pedigree. For twenty years it has stood out from the pack, pr...
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Paperback
$98.95
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2013/5/1
Young , Trevor
How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business If you dream of launching your own b...
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Paperback
$24.95
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2011/12/1
Wynne , Paula
A complete course in do-it-yourself digital marketing in 14 bite-sized lessons The global recession has sent tens of millions scrambling for alternat...
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Paperback
$24.95
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2012/7/1
Hayden , Beth
How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows us...
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Paperback
$24.95
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2012/3/1
Singh , Shiv
Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is ...
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Paperback
$29.95
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2012/12/1
Qualman , Erik
The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an...
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Paperback
$24.95
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2012/11/1
Korn , Stefan
The how-to guide to starting, funding, running, and exiting a successful online business in less than three months Getting a thriving online enterpri...
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Paperback
$29.95
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2013/8/1
Scott , David Meerman
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New ...
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Paperback
$29.95
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2012/4/1
Safko , Lon
The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social medi...
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Paperback
$37.95
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2012/2/1
Stratten , Scott
Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your f...
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Paperback
$22.95
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n/a
Belch ; Belch ; Kerr ; Powell
Belch, Belch, Kerr and Powell provide the ideal student-centered introduction to the fast-changing field of integrated marketing communications. Techn...
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Paperback
$154.95
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2008/1/1
Czinkota ; Ronkainen ; Sutton - Brady ; Beal
Thoroughly adapted to concentrate on issues that face marketers in the Asia Pacific region, this text combines the outstanding theoretical base of the...
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Paperback
$124.95
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2012/1/24
Schembri , Sharon et al
This first edition of Marketing Principles offers a concise, straightforward approach to basic marketing concepts and strategies.
Book & Online Resources
$134.95
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